Study Finds Paintings Featuring Blue and Red Hues Sell for the Most Money at Auction

Study Finds Paintings Featuring Blue and Red Hues Sell for the Most Money at Auction

The ever-shifting forces behind art market sale prices are notoriously difficult to pinpoint. Still, as Philip Hook, Sotheby’s senior director of Impressionist & Modern Art, argued in a 2013 op-ed for the Guardian, some factors remain relatively consistent across the board. Of the characteristics he isolated, perhaps the most important and elusive selling point was the “visceral impact” of a work, defined by a host of intangibles including emotional power, composition and color. Simply put, Hook observed at the time, “Blue and red tend to be good news.”

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