Mattel helped define gender norms for decades with Barbie and Ken. Now it’s defying them.

Mattel helped define gender norms for decades with Barbie and Ken. Now it’s defying them.

On Wednesday, Mattel launched its first line of what it calls “gender-inclusive dolls,” where the figures in both form and fashion are not coded as stereotypically male or female. The dolls come with a kit that includes wigs with long and short hairstyles and clothing options like skirts, jeans, leggings and denim jackets.

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