Don’t believe fonts have personalities? Try imagining Comic Sans on a funeral notice
We are wedded to fonts; they work their way into our hearts and minds.
Fonts are a huge part of our lives, because words and numbers are. Even if you think you don’t have a favourite font, I can assure you that you absolutely do. Even if you think there is no font that would cause you to cross a road or avoid eye contact on the bus, there is. We are wedded to fonts; they work their way into our hearts and minds by either stealth or, of course, design.
A few years ago Helvetica became so omnipresent that it was the subject of longform essays, an exhibition at MoMA and a hit documentary. American Airlines, Toyota and Nestlé all use versions of it. Somewhat traumatically, it has also been used by the UK government. That may well have been the final nail in the coffin, as Helvetica became victim to tall poppy syndrome. Does anybody associate Chris Grayling and Matt Hancock with cool? No …
By Hannah Jane Parkinson, The Guardian.