Communication is changing — and most universities haven’t kept up
Communication today is more multi-modal than ever, but we still tend to give and receive the most training in writing. Our national survey of introductory communications courses in 2020, just published in the journal Communication Research and Practice, found more than 70% of assignments in the sample evaluated only a single communication mode. Perhaps unsurprisingly, 85.7% of these were in written form.
And with these three modes being increasingly bundled together, it’s time to stop studying them in isolation. We need to start learning how to thoughtfully integrate them.