Moral lessons in children’s television programs may require extra explanation

“Just putting 30 seconds of explanation in the program helped the children to understand what the lessons were in a 12-minute segment,” said Drew P. Cingel, UC Davis assistant professor of communication and the lead author of the two recent studies. He explained that the researchers’ inserts were simple, but presented messages literally rather than metaphorically, which promoted prosocial intentions and decreased stigmatization of others.