‘This is blasphemy against Japanese culture’: Kim Kardashian’s new ‘Kimono’ shapewear sparks outrage in Japan

“It’s not just kimono as clothes but kimono as a name that is the common asset, not just for those of us who live in the modern era but for the history of Japanese people that has been accumulated over the years,” he said in an interview. “Generally speaking, it is unthinkable for a Japanese person to register kimono for a trademark. That would be impossible.”