Associating colors with vowels? Almost all of us do!

This article by Radboud University Nijmegen originally appeared in ScienceDaily

Does [a:] as in ‘baa’ sound more green or more red? And is [i:] as in ‘beet’ light or dark in color? Even though we perceive speech and color are perceived with different sensory organs, nearly everyone has an idea about what colors and vowels fit with each other. And a large number of us have a particular system for doing so.

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