The Evolution of Stereotypical Color-Coded Childhoods

A FIVE-YEAR-OLD WAS calling the shots. And the rules were simple: pink toys, pink clothes, and pink things only. This was nothing unusual; South Korea–based photographer JeongMee Yoon considered the colorful demands of her daughter less an expression of personality and more an example of rampant consumerism. But as a parent bearing witness to the efficacy of advertisements targeted to children, Yoon questioned the long-term effects of a color-coded childhood.

Girl surround by hundreds of pink toys
Color–Coded Childhood (Photo: Jeongmee Yoon)