ALL CAPS, all the time: why are so many shows bombarding us with giant fonts?

There’s a trend for films and TV dramas that have global scope and want to shout about it. The current vogue for enormous place names started on the big screen in 2016, when Captain America: Civil War made sure you knew the action was taking place everywhere from LAGOS to LONDON and from BUCHAREST to BERLIN. A year later, The Fate of the Furious took advantage of how easily digital video editors can now make text appear to integrate with a scene by placing the oversized lettering for HAVANA. CUBA on the surface of the harbour water and VLADOVIN, RUSSIA across frozen tundra.